7UP
Charles Grigg had started working in an advertising company, where he was introduced to the joy of carbonated beverages. He moved to a manufacturing company, invented his first soft drink, Whistle, and marketed it to a firm. Soon, he quit, found a new job, and developed Howdy. Both his inventions were orange-flavored, which could not keep up with the competition. Finally, he focused on lime-lemon flavors and invented the drink we know as 7Up.
