Aubade
The Aubade brand was formed in 1958 when panties and girdles were significant aspects of women's lingerie collections. It was founded in 1875 by Doctor Bernard, a corset specialist. Aubade, no longer restricted by the need to provide physical support, begins its tale by delivering seductive and beautiful products: lingerie becomes an actual weapon of seduction. Aubade is starting a new chapter in its history and communications after more than 25 years and 183 "Lessons in Seduction." For years, Aubade has been by women's sides, pushing them to be free. Aubade is launching a new discourse based on its 25-year-old campaign.