DAX
Daxhaircare was established in the 1960s as the Imperial DAX Company, a Brooklyn-based company of hair care products. Concerning salon-style hair, DAX hair care is the rapidly thriving producer and distributor of multiple hair products such as wax, hair creams, shampoos, conditioners, and oils. DAX has its market in 50 countries, distributing over 10,000 products at mass retail stores in the United States. It aims to redefine the beauty standard by creating products that suit people of all ethnicities, particularly American-Africans and Hispanics