Hoka One One
Hoka One One is a French-based sports shoe business that develops and sells running shoes. The company initially earned notoriety in the running world by manufacturing shoes with larger outsoles, nicknamed "maximalist" shoes because of their additional cushioning. Hoka makes low-profile and max-cushion footwear for road, trail, and all-terrain running. Hoka shoes have a low weight-to-cushion ratio and midsole and outsole geometries that encourage inherent stability and an efficient stride across their product range.