LOWA
LOWA has been making premium outdoor boots and shoes since 1923, combining excellent quality and fit via innovative design and patented technology. Lorenz Wagner, a Bavarian cobbler, establishes LOWA and begins producing heavy labor brogues for his Jetzendorf neighbors. With their side business, the Wagner Orchestra, he and his brothers provided the necessary funds for the enterprise. LOWA became the official equipment sponsor of the German ski team in 1968. Alexander Nicolai, who has been Head of Design and Development at LOWA Sportschuhe GmbH since 2014, will join Werner Riethmann as co-CEO in 2019. They always aimed at being the best.