Redken
The American haircare brand, Redken, was founded in 1960, with the name being a portmanteau of the founders Jheri Redding and Paula Kent. Kent had revolutionized the professional haircare sector with her passion for science. Through Redken, she introduced the concept of protein reconditioning and developing novel products with protein bases. As a subsidiary of the famous L’Oreal Group, Redken has received global renown thanks to its ‘scientific approach to beauty.’
