Sanrio
Sanrio is the ever-popular Japanese brand that licenses, designs, and produces products emphasizing cuteness. The brand aims to bring smiles to people’s faces through its products. Incidentally, the brand was founded in 1960, an era of straight-laced practicality. Hoping to get some color and joy to society, Sanrio began the manufacture of its products. It believes that no man is an island and hopes to connect with the masses through cuteness.