Sportalm
Founded in 1953 as a knitting company by Willi Kruetschnigg, Sportalm is a fashion brand that manufactures clothing such as blouses, dresses, shirts, skiwear, etc., for men and women of all ages. The first few retail stores of the company were set up in Kitzbuhel, and the place has become a center for the Sportalm business in the present day. The products are mainly exported from Austria to Germany, France, and Russia.