theBalm
By listening to the company's name, theBalm, we can guess that it is a lip balm brand. But, it is a complete beauty brand that promises to provide paraben-free, cruelty-free, and talc-free cosmetics. They produce effective anti-aging products and makeup solutions at bargain prices. Their production comprises beauty products for eyes, lips, cheeks, and face. They ensure the best suitable texture and decent variety in colors where required. More, their branding has an attractive comics touch. The site also offers free makeup tutorials and blogs for particular makeup looks.