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Zara is one of the leading and large-scale fashion companies. It believes in fast fashion. They analyze the latest trends in style in the market and develop the best marketing skills to run their business. Eighty-nine percent of the world's population shop from Zara, even if it is costly. It's not just a brand but a status of one's lifestyle. They try to keep their collection as basic and, at the same time, as trendiest as possible
