Top 30 Mascara Brands in 2024

The most popular brands for Mascara Includes Maybelline New York, COVERGIRL, Rimmel, Max Factor, tarte, Too Faced, Younique, wet n wild, No7, Physicians Formula among many others.

1

Maybelline New York

Popular Brand

Looking bold and beautiful is something that every person wants. They also try products that are available in the market in different names to be so. Maybelline New York stands out from this crowd in all manners. With its exquisite product line-up, the company reaches its users by providing them the most authentic and unique set of items that enhance their looks and make them glow. Their favorite items are colossal mascara, eyeliners, and gloss.

2

COVERGIRL

Popular Brand

Every day, right now, COVERGIRL makes you feel gorgeous. Discover beauty styles tailored to you, simple to apply, and constantly on-trend. They also carry your favorite items, such as foundation and mascara, eye shadow palettes, and lipstick. And, as usual, their goods perform admirably, allowing you to be your most attractive self. This makeup gives you a flawless appearance. Don't forget to use their exciting eye, lip, and nail products to add color to your cheeks, lips, and eyes. Check out their new TruBlend foundation for a beautiful complexion that lasts the whole day.

3

Rimmel

Popular Brand

Rimmel London, one of the most renowned cosmetics brands, continues its legacy of inspiring people to bold self-expression through its products. Get the trendy jazzy look you desire using Rimmel London’s long-lasting make-up! Can’t find the right shade of foundation? The website has an inbuilt finder that lets you find your match. Give yourself a glowing fake tan with their water-resistant self-tanning products. Browse through 100% vegan-free products online called Kind and Free.

4

Max Factor

Best Brand

Max Factor is a cosmetic company dedicated to making you look your best daily. You can be sure to get the proper hue for your skin tone and create the perfect appearance for every occasion with a wide choice of items, including foundation, mascara, lipstick, and eyeshadows. Its mission is to be a global leader in the glamour industry, inspiring women through beauty and assisting them in reaching their most significant potential. Their expertise in color, quality, and innovation has propelled them to the top of the cosmetics industry.

5

tarte

Best Brand

Tarte is a business dedicated to creating outstanding products filled with healthy ingredients. They think that the secret to beautiful skin and long-lasting beauty begins with clean, pure ingredients—which is what they give, whether their products are vegan, cruelty-free, and paraben-free, or created without silicone, phthalates, and mineral oil. They utilize only natural, skin-friendly products and avoid toxic preservatives and other contaminants. This makeup applies smoothly and stays set all day, with no need for touch-ups.

6

Too Faced

Best Brand

A meaningful cosmetics line that redefines you is Too Faced. Too Faced creates and produces innovative products for a range of skin types and tones with the ultimate objective of making every woman feel attractive. Additionally, they are dedicated to researching safe ingredients for their customer's and their family's health and cruelty-free cosmetics and packaging. They design with an eye toward quality and enjoyment, from their honors chocolate-scented eye makeup palettes to their advanced blending brushes and lip treatments.

7

Younique

Best Brand

Younique is a cosmetic business and a society of people who believe in sharing their love of beauty. They are a global brand that promotes an individual's self, originality, and soul. Younique aims to use premium-quality goods to elevate, empower, affirm, and eventually encourage personality in women worldwide. The company's skin care and color cosmetics primarily use rosewater, chamomile extract, and other natural ingredients. The items include gluten-free, vegan-friendly, and created using natural ingredients.

8

wet n wild

Best Brand

Wet n Wild is all about providing cosmetics at a low cost. What began as a tiny firm in the...

9

No7

No7 Beauty is a beauty brand that started in 1935. The company aims to make women feel the best in...

10

Physicians Formula

Physician's Formula is dedicated to gathering all kinds of natural and organic ingredients to incorporate into their products. Physician's Formula...

11

IT Cosmetics

Who does not love their skin? But is doing makeup enough? IT Cosmetics aims to provide solutions for most skin-related...

12

KIKO MILANO

13

Hard Candy

Hardy Candy is a cosmetics manufacturer. They also have foundations, blushes, bronzers, eye shadow palettes, lipsticks, and other cosmetics. Every...

14

Bourjois

Bourjois, a French beauty company with more than 170 years of history, is recognized as the top skincare expert in...

15

Almay

Almay was established in 1931 and has offered the best-quality, chemical-free cosmetics to ladies. This is the cosmetics brand that...

16

Eyeko

Get the best of eye cosmetics and kits with Eyeko. Browse through various eye products such as eyeliners, Mascaras, eyeshadows,...

17

Yves Saint Laurent

18

bareMinerals

Bare Minerals is a widely known and loved cosmetic brand that makes clean makeup products to enhance the beauty of...

19

Eveline Cosmetics

A distinguished cosmetics firm with a history spanning more than a century produces Eveline Cosmetics. Natural components are used in...

20

Oriflame

Oriflame originated in Sweden and has a different perspective of beauty. The company believes that beauty is not defined by...

21

Laura Geller

Laura Geller is a skincare line that enhances your natural glow. They are dedicated to assisting you in becoming your...

22

Elizabeth Arden

Elizabeth Harden is a top-rated American company dealing with cosmetics, skincare, and fragrance. Founded in 1910, it is known for...

23

Urban Decay

Urban Decay is a cosmetics firm that sells more fantastic makeup to customers who desire long-lasting goods. They aim to...

24

Bobbi Brown

The only objective of the makeup line Bobbi Brown is to enhance one's inherent attractiveness. You may feel confident in...

25

Milk Makeup

Vegan and animal-free cosmetics are available from Milk Makeup. They create the best Milk cosmetic products with the best quality...

26

W7

Professionals created the W7 Brand to care for every aspect of your natural skin and all your cosmetic requirements. It...

27

NARS

NARS Cosmetics, makeup, and skincare products are designed for the best-fashion, image-conscious woman who desires a professional look. Offering skincare...

28

Smashbox

Smashbox cosmetic products were designed to inspire and let you experiment with your distinctive style. Every product they make starts...

29

Laura Mercier

World-renowned cosmetic brand Laura Mercier was skillfully created to address the skin's demands. The company is well known for its...

30

Catrice

Catrice, a cosmetic brand, is the Max Factor of today. With their innovative products, you have the flexibility to play...

Mascara Buying Guide

Mascara can be a game-changer when it comes to enhancing the natural beauty of your eyes. It is one of the most popular and essential makeup items for many women. However, with so many options available in the market, it can be confusing to choose the right one. This buying guide will help you understand the different types of mascara and what to look for when buying one.

Types of Mascara

There are several types of mascara, each serving a different purpose.

  • Lengthening Mascara: As the name suggests, this mascara is specifically designed to elongate the lashes. It contains fibers that bind to the tips of the lashes and extend them beyond their natural length. This type of mascara is perfect for those with short lashes or those who want a dramatic look.
  • Volumizing Mascara: Volumizing mascara is meant to thicken the lashes, giving them a fuller appearance. It contains polymers that coat the lashes and increase their diameter. This type of mascara is best for those with sparse lashes or those looking for a bold look.
  • Waterproof Mascara: This type of mascara is designed to withstand sweat, humidity, and water. It is perfect for those who live in a humid climate, have allergies, or participate in water activities. However, it can be difficult to remove and may cause damage to the lashes if not removed properly.
  • Curling Mascara: Curling mascara contains special ingredients that help lift and curl the lashes. It is perfect for those with straight or downward-pointing lashes or those who want to enhance their naturally curled lashes.
  • Natural Mascara: Natural mascara is made from organic and natural ingredients, making it safe for sensitive eyes and those who prefer natural products. It may not provide as much length or volume as other types of mascara but is perfect for those who prefer a natural, subtle look.

What to Look for When Buying Mascara

When buying mascara, there are several factors that you should consider.

  • Wand: The wand can greatly affect the way the mascara is applied. A large, fluffy brush will provide more volume, while a smaller, tapered brush will provide more precision for lengthening and separating the lashes. Choose a wand that suits your preferences and the type of look you want to achieve.
  • Formula: The formula of the mascara will determine the type of finish it provides. Choose a formula that suits your needs, whether it be lengthening, volumizing, or curling. Also, consider the texture of the formula, as some may be clumpy or flaky.
  • Ingredients: It's important to check the ingredients in your mascara, especially if you have sensitive eyes or skin. Look for mascaras that are paraben-free, fragrance-free, and hypoallergenic if you have any allergies or sensitivities.
  • Brand: The brand can make a big difference in the quality and performance of the mascara. Look for well-known and trusted brands that have a good reputation for producing high-quality mascaras.
  • Price: Mascara can vary greatly in price, ranging from a few dollars to over $50. While price doesn't always equate to quality, it's important to consider your budget and find a product that fits within it.

How to Apply Mascara

Before applying mascara, make sure your lashes are clean and dry. Use an eyelash curler to curl your lashes if desired. Then, follow these steps:

  • Step 1: Hold the mascara wand horizontally and wiggle it back and forth at the base of your lashes.
  • Step 2: Slowly comb the wand through your lashes, moving from the roots to the tips.
  • Step 3: Apply additional coats if desired, but be careful not to apply too much as this can lead to clumping and flaking.
  • Step 4: Use a lash comb to separate any clumps or to remove any excess mascara.

Remember to replace your mascara every 3-6 months to avoid the risk of bacteria buildup and eye infections.

Top Mascara Picks

Here are some top mascara picks that have received rave reviews from customers.

Brand/ Product Type Price Rating
L'Oreal Paris Voluminous Volumizing $8.99 4.4/5
Maybelline New York Great Lash Lengthening $6.99 4.2/5
Tarte Maneater Volumizing $23 4.3/5
Lancome Hypnose Volumizing $28 4.5/5
Benefit Roller Lash Curling and Lengthening $25 4.4/5

Final Thoughts

Choosing the right mascara can make a big difference in the way your eyes look. With so many types and brands available, it's important to consider your needs, preferences, and budget when making a purchasing decision. Remember to also consider the formula, ingredients, and wand when choosing a mascara. With the right mascara, you can enhance the natural beauty of your eyes and achieve that perfect look.

Categories Similar to Mascara

Top similar topics to Mascara Includes Mascara Set, Hypoallergenic Eyeliner, Black Makeup among many others.